Founded in 1979, diana ferrari has evolved from a small leather shoe making factory to one of Australia’s most recognized and much loved brands.

diana ferrari has built it’s reputation on providing a quality product that you can feel confident wearing, with all the feminine touches you have come to expect from the brand. We would like to think that diana ferrari fits the life you live.

In 1983, supersoft by diana ferrari was introduced into the range, to further strengthen the brand offer. Supersoft is a trusted comfort footwear brand that meets the needs of our consumer’s everyday lifestyle. Today supersoft by diana ferrari, is one of Australia's leading comfort brands and it continues to built upon its already envious state as being a market leader within Australia.

In 2000, diana ferrari brought apparel, handbags and accessories into the mix and opened its first retail concept store, today we are proud to have more than 26 retail stores and 11 clearance stores with plans to open more stores across Australia, in the near future. The diana ferrari stores provide a retreat for women who like to be spoilt with stylish, contemporary & feminine product. diana ferrari provides wardrobing solutions for all occasions.

Today, diana ferrari continues to remain one of Australia’s much loved brands. diana ferrari fits the life you love!

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