About Us

About Us

Founded in 1979, Diana Ferrari has grown from a small leather shoe making factory to an iconic Australian footwear brand. Our reputation is built on providing quality products that perfectly combine fashion, comfort and femininity. 

In 1983 Supersoft by Diana Ferrari was introduced as a comfort footwear brand to meet the needs of your everyday lifestyle. Today, Supersoft by Diana Ferrari is one of Australia's leading and most trusted comfort brands. We continue to build upon our already envious state as a market leader, pioneering new comfort technology and product designs that women can feel confident wearing. 


In August 2011 we launched an orthotic friendly range of shoes that can be adjusted for the exact fit you're after. Our removable footbed gives you the option of extra room for a wider fit or the flexibility to add your own orthotic inner sole. Another great product range that assists you in enjoying some extra comfort along with the perfect fit!

In 2017, Munro Footwear Group acquired leading footwear brands including Diana Ferrari, Williams, Mathers and Colorado. Munro Footwear Group are one of Australia’s leading retailers and wholesalers of footwear- dedicated to maintaining a genuine, old fashioned and customer-centred approach to footwear.

With an ever-growing range that combines comfort, style and fashion, Diana Ferrari continues to remain one of Australia's most recognised and much loved brands. Diana Ferrari fits the life you love!

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