About Us

About Us

Founded in 1979, Diana Ferrari has progressed from a small leather shoe making factory to an iconic Australian brand. Our reputation has been built on providing quality products that are both fashionable and feminine.

As a business, we have remained committed to evolving our product portfolio in line with the needs of our customers.

In 1983 Supersoft by Diana Ferrari was introduced as a comfort footwear brand to meet the needs of your everyday lifestyle. Today, Supersoft by Diana Ferrari is one of Australia's leading and most trusted comfort brands. It continues to build upon its already envious state as a market leader, pioneering new comfort technology and product designs.

In 2000, we introduced clothing, handbags and accessories into the range, thereby providing complete wardrobing solutions for all occasions, and taking the stress out of style! This range expansion was accompanied by the opening of our very first retail boutique in Highpoint.

Today, we are proud to have 23 retail boutiques and 11 clearance outlets and we plan to open more retail boutiques across Australia in the near future.


Our Diana Ferrari retail boutiques provide a welcoming retreat for women who like to be spoilt with stylish, contemporary and feminine product. We pride ourselves on our retail service and continually strive for excellence in how we serve you.

In August 2011 we launched an orthotic friendly range of shoes that can be adjusted for the exact fit you're after. Our removable footbed gives you the option of extra room for a wider fit or the flexibility to add your own orthotic inner sole. Another great product range that assists you in enjoying some extra comfort along with the perfect fit!

We are also extremely proud of our online eBoutique, designed to meet the modern woman's demand for convenience. Be sure to view the Look Book for our latest collection illustrating how to wear it with style.

Diana Ferrari continues to remain one of Australia's most recognised and much loved brands that women feel confident wearing. Diana Ferrari fits the life you love!

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