Your Foot Health Is Important
Wearing shoes that fit correctly, that let your foot flex while providing structure and support, and that cushion the soles of your feet against impact, are essential. A podiatrist can help you identify the right shoes and features for your unique needs, ensuring your feet are healthy, supported and pain free.
We spend so much of our lives on our feet, that a little bit of pain seems like a small price to pay.
But foot pain shouldn’t be your everyday experience. Your feet are a complex wonder of bones, joints and muscles, and they deserve care and attention to keep them performing at their best. That care starts with your shoes.
So, Why Supersoft?
We understand that shoes should fit into your life – not the other way around. That’s why Supersoft shoes combine classic style and modern versatility, while focusing on simple but effective construction techniques that enhance comfort, fit and flexibility to ensure that you’re supported from heel to toe.
From soft, premium leathers to targeted memory foam cushioning and soles designed to flex and move with your natural stride, each detail is elevated to ensure that every step is a pleasure to take.
To further our commitment to your everyday comfort, we’re proud to have had a range of bestselling Supersoft designs endorsed by the Australian Podiatry Association.
Who Are The Australian Podiatry Association?
The Australian Podiatry Association (APodA) is the largest and oldest peak body representing podiatry and promoting foot health in Australia.
Supporting people to move and thrive through life, APodA has built a reputation of trust and integrity over the past 80+ years, becoming a trusted voice in Australian podiatry. They exist to inform, educate and guide members and customers through a range of foot health challenges.
Podiatric care changes the lives of one in five Australians who suffer from foot pain, and APodA is committed to the advancement of podiatry to improve foot health in the community.
APODA ACCREDITATION | WHAT DOES IT MEAN?
Products that are put forward for endorsement are presented to a panel of four independently practising Ahpra-registered podiatrists.
To gain APodA endorsement, a product must pass the Product Assessment process and fulfil a detailed list of requirements.
APODA ACCREDITATION | KEY ASSESSMENT CRITERIA
Heel Support
Presence and suitability of the heel counter, referring to rigidity, dimensions and position.
Forefoot Flexion
Position and amount that the shoe flexes. Correct flexion should occur at the forefoot and be sufficient for the joints to be able to extend.
Contoured Arch
Contoured arch support may be present from either the insole, upper or both.
Torsional Stability
Refers to the amount of “twist” of a shoe.
Fastening Device/s
Positioning of both laces and fastenings that minimise irritation.
Toe Box
Good shape that replicates foot morphology in width and depth.
Cushioning
Factors such as construction material and durometer may be referred to.
Removable Insole
Removable insoles may aid in potential use of orthoses or double layers of insoles may aid in footwear fitting.
